Ac. Nielsen estuvo en la FLA

 
AC. Nielsen
 
AC. Nielsen es una empresa de información y medios, líder mundial en investigación de mercados. Mide la actividad e impacto de todos los aspectos que interactúan con el consumidor.
 
El pasado 01 de marzo de 2018, Nielsen realizó una presentación en el Centro de Rones Bodega 4 de la Fábrica de Licores de Antioquia, donde se expuso la última medición, con cifras de venta y consumo en la categoría de licores e industria.
 
Se contó con la presencia del Gerente de la Fábrica Iván Correa Calderón, la Contadora del Departamento Luz Aidé Correa, el Director de Rentas Norman Harry, comercializadores de Cundinamarca, Atlántico, entre otros.
 
También se hicieron presentes, todo el equipo de la Subgerencia Mercadeo y Ventas de la FLA, la Subgerencia de Producción, Subgerencia Administrativa y más áreas de la FLA.
 
Ésta presentación ayuda a la entidad a conocer cómo se posiciona a nivel nacional, saber sobre la competencia, entender el mercado, planear estrategias y actividades para el año 2018.


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